While diversity has continued to gain momentum in the beauty and fashion industries, the level of awareness shown by mainstream consumer brands and by celebrities is unprecedented especially since protests that have swept the U.S. in response to the killings of George Floyd, Breonna Taylor and Ahmaud Arbery but also in France claiming justice for Adama Traoré’s death after police caught up and arrested him, he died two hours later, in custody at the Persan police station.
Despite the #COVID19 sanitary crisis to make their voices heard and demand justice for all violences victims and racism, everyone is united for speaking up.
Technology and social media made such a progress in human rights support especially coming from fans and followers pressure to speak out.
Nike’s 2018 ad featuring Colin Kaepernick was the first major brand campaign to take on the issue publicly, and many of the world’s largest consumer brands have stayed silent but not today anymore.
Adele
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Beyoncé
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Blake Lively and Ryan Reynolds
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Fenty Beauty by Rihanna
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Shawn Mendes
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Ariana Grande
hours and miles of peaceful protesting yesterday that got little to no coverage.
all throughout beverly hills and west hollywood we chanted, people beeped and cheered along.
we were passionate, we were loud, we were loving.
cover this too please. #BLACKLIVESMATTER https://t.co/vD90CEtF94 pic.twitter.com/GZ6uKDfPM7— Ariana Grande (@ArianaGrande) May 31, 2020
Barack Obama
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Meghan Markle, Prince Harry and the Queen
They shared on Monday 1 Juin a photograph of Martin Luther King Jr.’s quote ‘Injustice anywhere is a threat to justice everywhere’, and captioned the image:
‘Young people are vital voices in the fight against injustice and racism around the world. As a global community of young leaders we stand together in pursuit of fairness and a better way forward. Silence is not an option. #BlackLivesMatter.’
Young people are vital voices in the fight against injustice and racism around the world. As a global community of young leaders we stand together in pursuit of fairness and a better way forward.
Silence is not an option.#BlackLivesMatter pic.twitter.com/PyFlfGvbhN
— The Queen’s Commonwealth Trust (@queenscomtrust) June 1, 2020
Asos
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African American leaders
Many speeches from Civil Rights leaders such as Malcolm X and James Baldwin date back 60 years. But their words on what it means to be Black in America still ring true today.
These speeches from Civil Rights leaders date back 60 years. But their words on what it means to be Black in America still ring true today. pic.twitter.com/eB433yUaZ5
— AJ+ (@ajplus) June 2, 2020
Michael Jackson
Michael Jackson was always ahead of his time and delivered a perfect message against racism through his song Black & White. May he rest in peace and may God bless the soul of EVERYONE.
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